Pricing Calculator

Calculate a selling price that covers your cost, marketplace or payment fees, GST and target profit margin.

What is the Pricing Calculator?

Pricing for online sellers must account for fees that are a percentage of the selling price, which is easy to underestimate.

How does it work?

Because fees are charged on the selling price, the price is cost ÷ (1 − margin − fee%). GST is then added on top for the customer-facing price.

Formula

Price (excl. GST) = Cost ÷ (1 − (Margin% + Fee%)/100)
MRP = Price × (1 + GST%)

Example

A ₹450 cost with a 30% margin and 2% fees needs a ₹661.76 price before GST, or ₹781 including 18% GST.

Frequently asked questions

Should the margin be on cost or on price?

This calculator uses margin on the selling price, which is how most businesses report profitability.

Related tools

Enable JavaScript to use this calculator.